Property Marketing

VPMS is not your typical property management company. The vacation property market has changed and we know that what worked ten years ago won’t keep your property booked any more. We also know that technology is a powerful tool, but human interaction makes the difference when it comes to understanding markets, renters and owners. We use every tool at our disposal, combined with every ounce of our expertise to market your property effectively. Here are some of our tactics:


  • Establish market and seasonal rental rates based on local understanding
  • Ensure professional-level photography for each property including periodic updates as furnishing and amenities change
  • Market each property on our own website as well as market-leading vacation rental sites like VRBO and Airbnb
  • Provide responsive and professional guest communications on a daily basis, including answering questions about properties, amenities, furnishings, kitchen appliances and more
  • Consult with owners about cost-effective home improvements that will increase property marketability
  • Maintain a strategic social media presence focused on increasing interest in individual properties and the local market as a vacation destination